How Musti Group is building an ecosystem

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Ellinor Persdotter Nilsson, CCO - Musti Group (Finland)

How this retailer from the Nordics is building an ecosystem

Ellinor has a background in retail and food. After building her career at retail group ICA for almost 15 years, she now serves as the Chief Commercial Officer of the Musti Group, since 2018. Musti is the largest pet retail group in Finland, Sweden and Norway, with 308 stores and a large online operation.

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GlobalPETS Forum Asia 2021 is organized by GlobalPETS (an Intermedium Publishers BV organisation) and CIPS - China International Pet Show (China Great Wall International Exhibition Co.).